Ben Settle - Email Players 1 - 15 | 2026 |

Reading Email Players 1-15 is jarring if you are used to "guru speak" like "leverage synergy" and "actionable insights."

Ben Settle writes the way he talks. The document is filled with:

This style is the product. By reading his emails, you internalize a voice that sounds like a human being, not a corporate chatbot. In an era of AI-generated generic fluff, this human aggression is worth a fortune.

A recurring theme in issues 6 through 10 is the concept of Polarization.

Settle posits that the death of a business lies in the "bland middle." He attacks the corporate obsession with "brand safety" and being liked by everyone. In these pages, he introduces the idea that if you are not offending someone, you are not interesting to anyone.

This is where the "Settle style" crystallizes. He advocates for:

The lesson here is psychological: People do not buy from faceless corporations; they buy from people they feel they know intimately. By risking alienation, the Email Player creates a cult-like following. Issues 1–15 teach that a small, rabid list is infinitely more valuable than a massive, apathetic one.

If you are a business owner, copywriter, or freelancer who is tired of playing the "like and share" game, Ben Settle's Email Players issues 1-15 are required reading. They are not a gentle introduction. They are a shock to the system.

Most marketing courses teach you how to fit in. Settle teaches you how to stand out by being so distinct that people cannot ignore you.

The compilation of issues 1-15 represents Settle at his most raw, his most hungry, and his most effective. You will close the document feeling slightly offended, slightly entertained, and absolutely ready to write an email that makes money.

The final verdict: 9/10. Minus one point because if you have thin skin, you’ll cry. But for the rest of us? It’s a blueprint for printing cash while telling the world to go screw itself.

Are you ready to become an Email Player? Or are you going to go back to begging for retweets?

Note: This article is an independent analysis and is not officially affiliated with Ben Settle or his products. "Email Players" is a registered trademark of Settle, LLC. Ben Settle - Email Players 1 - 15

The world of email marketing is often split into two camps: those who obsess over open rates and "professional" templates, and those who actually make money.

If you’ve spent any time in the direct-response world, you’ve likely heard of Ben Settle. Known for his abrasive, contrarian, and wildly effective "infotainment" style, Settle has built an empire on the idea that email should be the most entertaining thing in your subscriber’s inbox.

At the heart of his philosophy is Email Players, a high-end newsletter and training system. For many aspiring copywriters, the "Holy Grail" of his curriculum is the Email Players 1 - 15 sequence—the foundational principles that turn a boring newsletter into a profit-generating machine.

Here is a deep dive into what makes this sequence the ultimate masterclass in inbox persuasion. The Philosophy of "Infotainment"

Most businesses treat email like a digital flyer. They talk about "features," "synergy," and "quarterly sales." Ben Settle argues that this is the fastest way to get deleted.

The core of the first 15 lessons in Email Players focuses on Infotainment. This is the marriage of information (teaching something valuable) and entertainment (telling a story, being provocative, or sharing an opinion). The goal isn't to be liked; it's to be read. Settle teaches that if you aren't polarizing some people, you aren't interesting enough to sell to anyone. Key Pillars Found in Email Players 1 - 15 1. The "Daily Email" Habit

Settle is the godfather of the daily email. Lessons 1 through 15 hammer home the psychological benefits of showing up every day. It builds trust, stays top-of-mind, and—most importantly—gives you more "at-bats" to make a sale. 2. The Power of "Edutainment" Stories

Instead of dry tutorials, Settle teaches you how to pull lessons from everyday life. Whether it’s a grumpy clerk at the grocery store or a scene from an 80s action movie, these lessons show you how to bridge a mundane story into a pitch for your product. 3. Writing for the "Inner Circle"

A recurring theme in these early lessons is the "Anti-Follower" strategy. Settle encourages you to write in a way that repels "looky-loos" and attracts high-quality buyers. By being your authentic (and sometimes cranky) self, you build a cult-like following that buys everything you put out. 4. The "Seinfeld" Sequence (Refined)

While popularized by others, Settle’s take on the "show about nothing" style of emailing is masterfully covered in the 1-15 sequence. He demonstrates how to keep readers hooked on your personality so that the "sell" feels like a natural part of the conversation rather than an intrusion. Why the 1 - 15 Sequence is a Game Changer

For many marketers, the first 15 issues of Email Players represent a "reset." They strip away the need for complex funnels, expensive automation software, and perfect grammar. The takeaways are simple but profound:

Subject Lines: Stop trying to trick people. Use "blind curiosity" or "blunt honesty" to get the click. Reading Email Players 1-15 is jarring if you

The Transition: How to move seamlessly from a story about your dog to a $500 offer.

Confidence: The "Email Players" mindset is about owning your space in the inbox and not apologizing for selling. Is It Right For You?

Ben Settle’s style isn't for the faint of heart. If you work for a corporate brand that requires HR-approved language, this isn't for you. But if you are a freelancer, a coach, or a small business owner who wants to see an immediate lift in sales through the power of words, Email Players 1 - 15 is essentially the "Blueprints to the Kingdom." Final Verdict

The "Email Players 1 - 15" curriculum isn't just about writing emails; it's about understanding human psychology. It teaches you that people don't buy products; they buy into leaders, personalities, and perspectives. By the time you finish the 15th lesson, you’ll never look at your "Compose" button the same way again.

Ben Settle is a renowned email marketing expert, copywriter, and entrepreneur. With over two decades of experience in the industry, he has worked with numerous top marketers and helped them achieve remarkable success through his email marketing strategies.

One day, Ben was approached by a young marketer who was eager to learn from the best. The young marketer asked Ben to share his insights on the top email players in the industry, and Ben agreed.

"Alright, let me tell you about the top email players I've seen over the years," Ben began. "These are the individuals who have consistently demonstrated exceptional skill and strategy in their email marketing efforts."

Email Player 1: The Newbie "The first type of email player is the newbie," Ben explained. "They're just starting out, and they're still learning the ropes. Their emails are often awkward, and they struggle to get their point across. But, with time and practice, they can become a force to be reckoned with."

Email Player 2: The Promoter "The promoter is someone who only cares about making a sale," Ben said. "Their emails are all about pushing products, and they don't really care about building relationships with their subscribers. They're often aggressive and spammy, and their emails usually end up in the trash."

Email Player 3: The Spammer "The spammer is the worst type of email player," Ben warned. "They send unsolicited emails to random people, hoping to make a quick buck. They're often involved in get-rich-quick schemes, and their emails are usually full of deceit and false promises."

Email Player 4: The Content Marketer "The content marketer is someone who focuses on providing value to their subscribers," Ben explained. "They create high-quality content, and their emails are informative and engaging. They're building trust with their audience, and their emails are often eagerly anticipated."

Email Player 5: The Storyteller "The storyteller is someone who uses narratives to connect with their audience," Ben said. "Their emails are often long and engaging, and they use anecdotes to make their point. They're building relationships with their subscribers, and their emails feel personal and authentic." This style is the product

Email Player 6: The Offer Maker "The offer maker is someone who creates irresistible offers that grab attention," Ben explained. "Their emails are often short and to the point, and they use scarcity and urgency to drive sales. They're masters at creating a sense of FOMO (fear of missing out)."

Email Player 7: The Segmenter "The segmenter is someone who understands the importance of targeting specific groups," Ben said. "They segment their list and create tailored messages that resonate with each group. They're increasing engagement and conversions through strategic targeting."

Email Player 8: The Personalizer "The personalizer is someone who uses personalization to connect with their subscribers," Ben explained. "They use names, locations, and interests to create a sense of familiarity and rapport. Their emails feel personalized and human."

Email Player 9: The Tester "The tester is someone who constantly experiments and tests new strategies," Ben said. "They're always trying new subject lines, CTAs, and email copy to see what works best. They're data-driven and always optimizing."

Email Player 10: The Analyzer "The analyzer is someone who obsesses over metrics and data," Ben explained. "They track every open, click, and conversion, and they use that data to inform their decisions. They're constantly refining their strategy to improve results."

Email Player 11: The Relationship Builder "The relationship builder is someone who focuses on building long-term relationships," Ben said. "Their emails are often informal and conversational, and they're building trust and rapport with their subscribers. They're creating loyal fans and advocates."

Email Player 12: The Educator "The educator is someone who teaches and informs their subscribers," Ben explained. "Their emails are often educational and informative, and they're positioning themselves as authorities in their niche. They're building credibility and trust."

Email Player 13: The Entertainer "The entertainer is someone who uses humor and entertainment to engage their audience," Ben said. "Their emails are often fun and lighthearted, and they're using humor to build rapport and connection. They're making their subscribers laugh and smile."

Email Player 14: The Mobilizer "The mobilizer is someone who inspires action and mobilizes their subscribers," Ben explained. "Their emails are often motivational and empowering, and they're encouraging their subscribers to take action. They're creating a sense of urgency and momentum."

Email Player 15: The Innovator "The innovator is someone who constantly pushes the boundaries of email marketing," Ben said. "They're experimenting with new formats, technologies, and strategies to stay ahead of the curve. They're visionaries and pioneers in the industry."

There you have it – Ben Settle's insights on the top email players 1-15. Whether you're a seasoned marketer or just starting out, understanding these different types of email players can help you refine your strategy and become a more effective email marketer.