For years, the youth culture was defined by FOMO (Fear Of Missing Out). Everyone had to be at the coolest cafe, the biggest music festival, or the most exclusive product launch.
However, a quiet shift is occurring. We are seeing the rise of JOMO (Joy Of Missing Out). After the pandemic, many young Indonesians realized that the hustle culture was burning them out.
This has led to a surge in "Self-Care" trends:
While their parents listen to Dangdut koplo, Gen Z is listening to a different kind of rhythm.
Forget fast fashion. Indonesian youth are the masters of secondhand chic.
