Indonesian pop music (Pop Indo) has found new life on TikTok. Songs by artists like Juicy Luicy, Lomba Sihir, and Rossa trend for months not because of radio play, but because they serve as soundtracks for POV (Point of View) videos about office life, school relationships, or family squabbles.

Generating millions of views on TikTok also means generating nettizens (Indonesian netizens). Indonesian netizens are famous (and infamous) for their aggressive support of local content. Hashtags like #KontenIndonesia and #FYPIndo often trend globally due to sheer volume.

Popular sounds often come from dangdut koplo remixes or sped-up Indo pop ballads.

However, the industry is not without shadows. The Indonesian Ulema Council (MUI) and the Ministry of Communication and Informatics (Kominfo) frequently crack down on popular videos deemed "asoy" (slang for overly sexual or provocative). In 2023-2024, several TikTok live streamers were arrested for streaming adult content disguised as bocil (child) gaming.

Furthermore, the "Sinetronization" of reality has led to criticism that entertainment is making the population passive and melodramatic. Political content is often dumbed down into short, angry videos that lack nuance—a dangerous trait in a nation heading into election cycles.