C R Kothari Research Methodology Ppt

Once data is collected, it must be processed. Kothari outlines a systematic procedure for analysis.

Interpretation: Kothari warns that interpretation must not go beyond the data. It is the search for broader meaning in the results.

Kothari argues that knowledge of research methodology is essential for several reasons: c r kothari research methodology ppt

A major strength of Kothari’s work is his practical treatment of measurement scales: Once data is collected, it must be processed

He also explains scaling techniques (Likert scale, Thurstone, Guttman) and common data collection errors. For surveys, he provides sample questionnaire formats and discusses validity/reliability—concepts often abstract in other texts. Kothari argues that knowledge of research methodology is