Cut Urls

brand.com/product/2024/autumn/sale/north-america is not a CuT URL. Keep slugs under 15 characters. brand.com/fall-sale is perfect.

Generic shorteners offer basic click counts. Premium CuT URL platforms offer:

You can even create A/B tests for different slugs pointing to the same long URL to see which keyword converts better. CuT URLs

Before you publish your next page, run the CuT Test. Stand three feet away from your monitor. Can you read the URL out loud to a colleague and have them know exactly what the page is about?

Implementing CuT URLs is not a "set it and forget it" task. It requires discipline in your CMS, diligence in your redirects, and empathy for your end user. But the reward is substantial: higher click-through rates, lower bounce rates, improved crawl efficiency, and a web that works the way humans think—cleanly, clearly, and logically. You can even create A/B tests for different

Start auditing your URLs today. If they aren't CuT, cut them out.

If your legacy site is full of messy URLs, switching to CuT URLs overnight will destroy your search rankings unless you implement a strict 301 mapping plan. Implementing CuT URLs is not a "set it and forget it" task

Sometimes "CuT" appears in crystallography (copper telluride) or biochemistry (copper transport protein). Those would be journal URLs.

Example:
https://pubs.acs.org/doi/10.1021/acs.biochem.0c00456 (copper transport protein study)

Before we dive into optimization, we must define the anatomy of a CuT URL. A truly "Clean, user-centric, and Timeless" URL rejects the chaotic default settings of many legacy CMS platforms.