Food content is arguably the most consumed category in the Indian digital space.
Indian lifestyle is reflected in its vibrant textiles. Food content is arguably the most consumed category
Western media shows only the lights. Indian culture and lifestyle content shows the two weeks before Diwali: the Dhanteras shopping (buying precious metals), the grueling saaf-safai (spring cleaning), and the emotional labor of sending sweets to relatives you don't like. the grueling saaf-safai (spring cleaning)