Easyjet Rounded Book Font New -

The new typographic direction, spearheaded by the agency Northbrand and often displayed through their custom typeface Easy (or similar rounded sans-serifs in their print marketing), represents a distinct departure.

While the tail fins still retain the classic logo for heritage, the marketing collateral, app interfaces, and in-flight magazines have embraced a modern, rounded book font. easyjet rounded book font new

A "book" weight refers to a font weight that is lighter than a "bold" but slightly heavier than a "regular," designed specifically for optimal readability in sustained text. By adopting a rounded sans-serif in this weight, EasyJet achieves two things: The new typographic direction, spearheaded by the agency

90% of easyJet passengers check in via the mobile app. On a bright smartphone screen in direct sunlight, sharp serifs and thin lines cause glare and eye strain. The new rounded book font uses strokes that are thick enough to combat glare but elegant enough to fit 6 lines of text on a 6-inch screen. By adopting a rounded sans-serif in this weight,

Why did easyJet invest millions in changing every sign, app interface, and magazine? It wasn't vanity. It was economics.

When compared to other rounded sans-serif fonts, the EasyJet Rounded Book holds its own by striking a balance between uniqueness and familiarity. Fonts like Arial Rounded or Helvetica Rounded are similar in style, but the EasyJet font brings a distinctiveness that can help in creating a recognizable brand identity.