Frank Major

Major’s Military Medal was gazetted on 23 October 1918 (London Gazette Supplement, No. 30973, p. 12598). The citation summary (actual recommendation often lost in the 1940 Blitz) states: “For conspicuous gallantry and devotion to duty during the attack on the La Bassée Canal near Givenchy-lès-la-Bassée, 27–28 September 1918.”

From war diaries of 10th DLI:

The MM was presented by General Sir Herbert Plumer in the field on 12 November 1918—one day after the Armistice. frank major

Frank Major’s story challenges two myths:

Comparison with another DLI MM recipient, Sergeant William Dobson (who became a councillor), shows how post-war networks (Freemasonry, Conservative Party membership) enabled some veterans to capitalise on gallantry. Major had no such networks. Major’s Military Medal was gazetted on 23 October

Given the bold dials, how does one wear a Frank Major?

As of 2025, Frank Major is at a crossroads. The "homage" market is becoming saturated. New brands emerge daily on AliExpress and Amazon. To survive, Frank Major appears to be pivoting. The MM was presented by General Sir Herbert

Recent leaks on their private Discord server suggest that Frank Major is developing its first "original" design, codenamed Project M-01. Renders show a tonneau-shaped case with a asymmetric dial—something that doesn't directly copy any major Swiss brand.

Furthermore, they have signed a deal with a Swiss movement assembler to produce a "Swiss Parts" version of their chronograph. This suggests Frank Major wants to shed the "homage" label and graduate into a legitimate micro-brand with its own identity.

How does Frank Major stack up against similar micro-brands like Mr. Jones Watches (UK) or SevenFriday (Switzerland)?

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