“Better” means clear. Every post must have exactly one CTA:
No more “link in bio, also check our story, also subscribe.”
| Day | Theme | Mofo Lead | Post Example | |-----|-------|-----------|---------------| | Mon | Rally Cry | Chaos Agent | “7 mofos. 1 goal. Post every day. Day 1.” | | Tue | The Fail | Engagement Goblin | “Mofo #5 forgot to hit record. Here’s us yelling at him.” | | Wed | How-To | Sniper | “How 7 mofos edit a video in 12 minutes.” | | Thu | Poll/Question | Headline Hustler | “Which of these 3 post ideas sucks least? Vote.” | | Fri | Behind the Scenes | Editor | Raw footage of us arguing over a caption. | | Sat | Community Spotlight | Analyst | Repost a fan’s video responding to our poll. | | Sun | Weekly Wrap | Scheduler | “We posted 27 times this week. Best one was the fail.” | lets post it 7 mofos 2024 better
Repeat for 4 weeks. By February, you won’t recognize your old, slow selves.
Accountability is oxygen for the 7 Mofos. Create a ritual: “Better” means clear
This turns “Let’s post it” from a suggestion into a contract.
In an age of AI-generated sludge and hyper-curated LinkedIn influencers, the raw act of posting has become radical. Posting is not about virality. It’s about repetition. It’s about showing up. No more “link in bio, also check our story, also subscribe
For the 7 Mofos, “posting” can mean:
Key insight: The algorithm rewards frequency and engagement. A team of 7 posting 3x per week = 21 posts per week. That’s a content avalanche that crushes any solo creator’s schedule.
Fix: Post something right now. A blurry photo. A one-sentence tweet. Momentum is a drug. Take the first hit.