Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
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Contact us about private screenings for your organization.
Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
Search the model number "HJA 8704" with "Lamona" on the manufacturer's support site or appliance manual repositories to download the official PDF for full instructions, diagrams, and warranty details.
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The Lamona HJA 8704, sold through Howdens, is an integrated washer-dryer often manufactured by Candy or Hoover, allowing for compatible spare parts sourcing. Key troubleshooting for this model involves checking the drain filter, ensuring transit bolts are removed, and verifying the door interlock. For comprehensive user instructions, refer to the document at Howdens. Lamona HJA8704 Won't Start? Expert Troubleshooting Guide
The official manual for the Lamona Integrated Washer Dryer (HJA8704) covers installation, operation, and safety guidelines for the appliance. It details procedures for troubleshooting, including fixing flashing light errors, door latch issues, and motor or sensor faults. Access the full Integrated Washer-Dryer Manual Lamona HJA8704 Error Code: Troubleshooting Guide & Fix
Before installing or using your Lamona HJA 8704, read these sections to avoid risk of fire, electric shock, or injury.
Max Dry Load:
Factory Reset:
Final Note: The .PDF manual for the Lamona HJA 8704 is heavily pictorial. If your digital copy is missing pages, focus on the filter cleaning section and the door mounting template—these are the two points of failure unique to integrated washer-dryers.
End of Manual Reconstruction for Lamona HJA 8704. For official service, refer to your purchase receipt from Howdens Joinery.
The Lamona HJA 8704 integrated washer-dryer operates by selecting wash programs via the main dial and drying times through a dedicated selector, requiring users to avoid overloading the drum. Maintenance involves regular cleaning of the drain filter behind the kickboard and keeping the door ajar to prevent odor buildup. For specific troubleshooting, including error codes 7 and 16, a power reset is often required. Detailed instructions can be found in the official Howdens manual North London Appliance Repairs Lamona HJA 8703 Washer Dryer Instruction Manual - Manuals+
For the Lamona HJA8704 Integrated Washer Dryer, you can find digital versions of the operating and installation manuals through the following resources: Manuals & User Guides
Operating Instructions (PDF): You can view or download general user instructions for Lamona built-in washer dryers directly from Howdens, the primary supplier of Lamona appliances, via their Built-in Washer Dryer User Instructions.
General Washer Dryer Guide: A comprehensive integrated manual used for various Lamona models is also available at Oxford University's Graduate Accommodation site.
Physical Copy: If you need a printed replacement, specialized retailers like Inter-Spares list the HJA8704 instruction manual as a specific spare part for purchase. Key Features from the Manual
While the HJA8704 is specific, it shares a control layout with related models like the HJA8703: Manual For A Lamona Integrated Washer Dryer Hja 8704.pdf
Control Panel: Includes a door open button, start/pause button, spin speed control, and a timer dial for drying programs.
Drying Cycle: To use the dryer, turn the dial to the desired drying time/program after the wash cycle has completed and the door lock has been released.
Safety Lock: There is typically a 2-minute delay after a cycle ends before the door security indicator light goes out, allowing you to open the machine. Troubleshooting Common Issues Lamona HJA 8703 Washer Dryer Instruction Manual - Manuals+
The Lamona HJA 8704 Integrated Washer Dryer is a versatile appliance designed specifically for modern kitchens, blending seamlessly behind cabinetry. This guide provides a comprehensive overview of its key features, operating instructions, and common troubleshooting steps found in the official Manual for a Lamona Integrated Washer Dryer Hja 8704.pdf. Overview of Key Features
The HJA 8704 is a re-badged appliance often linked to Hoover/Candy manufacturing, known for its space-saving integrated design.
Variable Capacity: Designed for standard domestic loads with multiple fabric-specific programs.
Customization: Features like Crease Guard, Cold Wash, and Extra Rinse allow for tailored garment care.
Safety & Convenience: Includes a door lock indicator, child lock features, and a start delay timer (up to 9 hours). Understanding the Control Panel
The control panel is the primary interface for managing your laundry cycles:
A: Door Open Button: Used to access the drum once the cycle is safe to end.
B: Door Locked Light: Remains lit during cycles; wait for it to go out before attempting to open the door.
C: Start Button: Initiates the selected washing or drying program. D: Start Delay: Delays the cycle start by 3, 6, or 9 hours.
F: Cold Wash: Transforms any program into a energy-saving cold cycle.
I: Drying Timer: A dedicated dial to select timed drying (30, 60, or 120 minutes) or sensor dry modes. Operating Instructions How to Start a Wash Cycle Prepare: Sort laundry by fabric type and empty all pockets. Search the model number "HJA 8704" with "Lamona"
Load: Open the door using button 'A', place laundry inside, and close securely.
Detergent: Pull out the drawer ('P') and add the required detergent and softener.
Select Program: Turn the Timer Dial ('N') to your desired cycle.
Start: Wait for the 'STOP' light to flash, then press the 'Start/Pause' button. How to Use the Drying Function
You can set the machine to dry automatically after a wash or as a standalone cycle.
Automatic Drying: Before starting the wash, turn the Drying Selector dial ('I') to your preferred setting (e.g., Cupboard Dry or Iron Dry).
Timed Drying: Select 120, 60, or 30 minutes for manual control. Troubleshooting & Maintenance
If your HJA 8704 encounters an issue, it often communicates through flashing lights or error codes. Lamona HJA8704 Won't Start? Expert Troubleshooting Guide
The official user manual for the Lamona HJA8704 Integrated Washer Dryer
is available for download through several appliance resource platforms. This manual provides critical information on safety, installation, and operating procedures like variable capacity settings and crease guard functions. Where to Download the Manual
Manualzz: Offers a direct Terzismo HJA 8704 Manual featuring an AI chat for specific questions.
Howdens: As the primary supplier of Lamona, they provide Official User Instructions in PDF format.
Inter-Spares: Provides an HJA8704 Instruction Manual specifically for this model.
Oxford University (Grad Accommodation): Hosts a copy of the Integrated Washer-Dryer Manual that covers general Lamona integrated models including safety and use precautions. Key Operations & Troubleshooting Turn dial to Cotton
If you need immediate help without reading the full PDF, here are common operations for the
Starting a Cycle: Select your program using the selector knob, then press the Start/Pause button. The appliance may take a few seconds to engage after pressing.
Adding/Removing Items: Hold the Start/Pause button for 2 seconds to pause. You must wait approximately 2 minutes for the safety device to unlock the door.
Canceling a Program: Rotate the program selector to the OFF position.
Common Error (11 Flashes): This typically indicates a door interlock or control board fault. Experts on JustAnswer recommend checking the door switch and wiring harness.
Drainage Issues: If the machine won't drain, check the filter located at the bottom (usually behind the kitchen kickboard) for blockages. Terzismo HJA 8704 Manual: AI Chat & PDF Manual | Manualzz
Based on the manual for a Lamona Integrated Washer Dryer HJA 8704, here are some key features:
Product Overview
Key Features
Technical Specifications
Maintenance and Troubleshooting
Safety Precautions
Based on the operational procedures typically found in the manual for the Lamona Integrated Washer Dryer (Model HJA 8704), one of the most useful features is the "Delay Start" (or Delay Timer) Function.
Here is an overview of that feature and why it is beneficial:

Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.
“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”
Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.
“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”
Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She has held a number of roles in the Tech industry, most recently as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.
“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”
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