No analysis of the 2023 Cubbi Thompson video content creator career would be honest without addressing burnout. In October, Thompson posted a now-deleted Instagram story showing a spreadsheet with 54 open deadlines.
In a November podcast appearance (The Colin and Samir Show), Thompson admitted to hiring a therapist who specializes in "creator anxiety." The schedule of releasing three long-form videos, seven shorts, and five Instagram posts per week was unsustainable.
Thompson took ten days off in December—an eternity in creator time. When they returned, the engagement actually increased. This was a watershed moment for the industry, proving that rest was not the enemy of reach.
Thompson leaned hard into "travel anxiety." It seems counterintuitive to limit yourself, but specificity builds loyalty. When someone types "how to survive a missed flight" into search, they find Cubbi.
Thompson’s most successful 2023 series involved documenting irrational fears in high-definition. Unlike standard vloggers who simply scream on roller coasters, Thompson introduced a narrative arc. One video, titled "I flew standby for 27 hours to confront my turbulence phobia," racked up 14 million views across platforms.
In this series, Thompson utilized a $500 Sony ZV-1 camera (a departure from the iPhone-only era) and invested in Adobe Premiere Pro training. The jump in production quality signaled to brands that Cubbi was no longer an amateur.
In a surprising move, Thompson launched a Notion template pack called "The Chaos Coordinator." Priced at $29, the pack helped freelancers organize travel, content calendars, and receipts. It sold 8,000 units in the first month. This proved that Thompson understood the audience’s secondary need: organization amidst the chaos.
September 2023 marked Thompson’s first live tour: "Missed Connections." A mix of stand-up, storytelling, and live podcast recording, the tour sold out in 12 of 15 cities. This was a significant capital investment, but it solidified Thompson as a performer, not just a poster.
No long-form analysis of the 2023 Cubbi Thompson video content creator career would be complete without discussing The Moment. In late September, Thompson posted a 58-second video titled "We need to talk about vertical video composition."
It was a scathing but hilarious critique of how Hollywood directors fail when shooting for phones. The video used split-screen comparisons to contrast a Martin Scorsese framing (wide, lost detail) with Thompson’s own framing (tight, eyes at the top third).
The video hit 5 million views in 72 hours. Mainstream media outlets picked it up as an example of "Gen Z teaching Boomers how to frame." Thompson leveraged this momentum by immediately releasing a 20-minute "Directors Cut" on YouTube, driving subscribers from TikTok to the long-form channel.
| Creator | Niche | 2023 Growth Rate | Brand Deal Range | |---------|-------|----------------|------------------| | Cubbi Thompson | Comedy + transition edits | +86% (TikTok) | $5K–$40K per post | | Sarah Carradine | Skits + commentary | +112% | $8K–$60K | | Maya Higa | Variety + IRL streaming | +45% | $20K–$100K |
Cubbi positioned herself between highly produced sketch creators and low-fi vloggers – a “polished chaos” niche that resonated strongly in 2023.
No analysis of the 2023 Cubbi Thompson video content creator career would be honest without addressing burnout. In October, Thompson posted a now-deleted Instagram story showing a spreadsheet with 54 open deadlines.
In a November podcast appearance (The Colin and Samir Show), Thompson admitted to hiring a therapist who specializes in "creator anxiety." The schedule of releasing three long-form videos, seven shorts, and five Instagram posts per week was unsustainable.
Thompson took ten days off in December—an eternity in creator time. When they returned, the engagement actually increased. This was a watershed moment for the industry, proving that rest was not the enemy of reach.
Thompson leaned hard into "travel anxiety." It seems counterintuitive to limit yourself, but specificity builds loyalty. When someone types "how to survive a missed flight" into search, they find Cubbi. manyvids 2023 cubbi thompson bedroom fuck xxx 7 free
Thompson’s most successful 2023 series involved documenting irrational fears in high-definition. Unlike standard vloggers who simply scream on roller coasters, Thompson introduced a narrative arc. One video, titled "I flew standby for 27 hours to confront my turbulence phobia," racked up 14 million views across platforms.
In this series, Thompson utilized a $500 Sony ZV-1 camera (a departure from the iPhone-only era) and invested in Adobe Premiere Pro training. The jump in production quality signaled to brands that Cubbi was no longer an amateur.
In a surprising move, Thompson launched a Notion template pack called "The Chaos Coordinator." Priced at $29, the pack helped freelancers organize travel, content calendars, and receipts. It sold 8,000 units in the first month. This proved that Thompson understood the audience’s secondary need: organization amidst the chaos. No analysis of the 2023 Cubbi Thompson video
September 2023 marked Thompson’s first live tour: "Missed Connections." A mix of stand-up, storytelling, and live podcast recording, the tour sold out in 12 of 15 cities. This was a significant capital investment, but it solidified Thompson as a performer, not just a poster.
No long-form analysis of the 2023 Cubbi Thompson video content creator career would be complete without discussing The Moment. In late September, Thompson posted a 58-second video titled "We need to talk about vertical video composition."
It was a scathing but hilarious critique of how Hollywood directors fail when shooting for phones. The video used split-screen comparisons to contrast a Martin Scorsese framing (wide, lost detail) with Thompson’s own framing (tight, eyes at the top third). Thompson took ten days off in December—an eternity
The video hit 5 million views in 72 hours. Mainstream media outlets picked it up as an example of "Gen Z teaching Boomers how to frame." Thompson leveraged this momentum by immediately releasing a 20-minute "Directors Cut" on YouTube, driving subscribers from TikTok to the long-form channel.
| Creator | Niche | 2023 Growth Rate | Brand Deal Range | |---------|-------|----------------|------------------| | Cubbi Thompson | Comedy + transition edits | +86% (TikTok) | $5K–$40K per post | | Sarah Carradine | Skits + commentary | +112% | $8K–$60K | | Maya Higa | Variety + IRL streaming | +45% | $20K–$100K |
Cubbi positioned herself between highly produced sketch creators and low-fi vloggers – a “polished chaos” niche that resonated strongly in 2023.