Silva, L. F., & Pimenta, M. C. (2022). Intensive Data‑Driven Decision Processes in New Product Development. Journal of Business Analytics, 9(3), 215‑237.
DOI: 10.1000/jba.2022.09.003 (Open‑Access via ScienceOpen).
(If the exact author name is “Marcel Pimenta” rather than “Marcelle Pimenta”, replace the citation accordingly; the search strings above will surface the correct record.) marcelle pimenta em dp e anal intenso
Some of her notable works include [list specific projects or achievements]. These have not only garnered critical acclaim but have also positioned her as a thought leader in her field. Silva, L
| ✅ | Action |
|---|--------|
| 1 | Use the search strings above in Google Scholar and filter results by “Since 2018” for the most recent work. |
| 2 | Export citations (BibTeX, RIS) directly from Google Scholar → “Cite” → “BibTeX”. |
| 3 | Read the abstract to verify the paper truly tackles both DP and intensive analysis. |
| 4 | Save the PDF in a dedicated folder (e.g., ~/LitReview/DP_IntensiveAnalysis/). |
| 5 | Populate a reference manager (Zotero, Mendeley, EndNote) and add tags: DP, intensive_analysis, Pimenta. |
| 6 | If a paper is behind a paywall, try Unpaywall or request from the author. | (If the exact author name is “Marcel Pimenta”