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The economics of entertainment content are currently in crisis. The "Golden Age of TV" was fueled by debt. To acquire subscribers, streaming services spent grotesque sums on content libraries. Now, the market is saturated.
We are witnessing a painful contraction.
Popular media is no longer a meritocracy of talent; it is a slavish devotion to IP (Intellectual Property). Look at the box office top ten from 2023: Barbie (IP), Oppenheimer (historical IP), Spider-Man (IP), Guardians of the Galaxy (IP), Super Mario (IP). Original storytelling is dying, replaced by the safety of pre-sold nostalgia.
What’s next? The integration of Generative AI into entertainment content is no longer hypothetical.
Furthermore, we are moving toward the Phygital—live events augmented by digital overlays. The success of Taylor Swift’s Eras Tour film (which bypassed studios to deal directly with AMC) shows that the line between concert, movie, and social gathering is gone.
Perhaps the most significant shift in the last decade is that social media is entertainment media. The platforms used to discuss content have become content themselves.
The economics of entertainment content are currently in crisis. The "Golden Age of TV" was fueled by debt. To acquire subscribers, streaming services spent grotesque sums on content libraries. Now, the market is saturated.
We are witnessing a painful contraction.
Popular media is no longer a meritocracy of talent; it is a slavish devotion to IP (Intellectual Property). Look at the box office top ten from 2023: Barbie (IP), Oppenheimer (historical IP), Spider-Man (IP), Guardians of the Galaxy (IP), Super Mario (IP). Original storytelling is dying, replaced by the safety of pre-sold nostalgia.
What’s next? The integration of Generative AI into entertainment content is no longer hypothetical.
Furthermore, we are moving toward the Phygital—live events augmented by digital overlays. The success of Taylor Swift’s Eras Tour film (which bypassed studios to deal directly with AMC) shows that the line between concert, movie, and social gathering is gone.
Perhaps the most significant shift in the last decade is that social media is entertainment media. The platforms used to discuss content have become content themselves.