Popular media is no longer just print or broadcast; it is vertical, short-form, and looped. You cannot link to popular media by ignoring how the modern news cycle moves.
To successfully link your content to the popular zeitgeist, you must operate on four distinct pillars.
Popular media moves at the speed of news. Entertainment content used to be static (shot six months ago). That is no longer acceptable.
Popular media is no longer just print or broadcast; it is vertical, short-form, and looped. You cannot link to popular media by ignoring how the modern news cycle moves.
To successfully link your content to the popular zeitgeist, you must operate on four distinct pillars.
Popular media moves at the speed of news. Entertainment content used to be static (shot six months ago). That is no longer acceptable.
