In October 2017, actress Alyssa Milano tweeted: “If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet.” The phrase was not new; activist Tarana Burke had coined it over a decade earlier to help young women of color. But the timing, paired with the viral nature of social media, created a tsunami.
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Perhaps the most miraculous result of this shift is the creation of a new kind of cycle: the Virtuous Cycle of Disclosure. In October 2017, actress Alyssa Milano tweeted: “If
When a survivor sees a story that looks like theirs in a national campaign, they are 40% more likely to call a help line (according to a 2022 study by the Joyful Heart Foundation). When that call leads to help, that survivor eventually tells their story. That story becomes the next campaign. Match the story to the setting
It is an echo chamber of healing rather than harm.