Don't say "lose weight." Say "Lose 12 pounds in 3 weeks by eating pizza." The book teaches that hyper-specific claims convert 400% better than vague promises.
Suby argues that logic does not sell. Your customer’s "Lizard Brain" (amygdala) makes decisions based on fear, sex, and survival. To sell like crazy, you must bypass the rational neocortex. Free PDF hunters ignore this—they are stuck in "rational saving mode," which ironically stops them from buying the book. sell like crazy sabri suby free pdf
Go to the King Kong agency website (Sabri’s company). They frequently run promotions where if you sign up for their email newsletter, you get a "Sell Like Crazy Cheat Sheet" (PDF). Don't say "lose weight
For 95% of small business owners, the cheat sheet is enough. It contains the "Scarcity Scripts" and "Email Swipe Files" that made the book famous. For 95% of small business owners, the cheat sheet is enough