Xxxvdo2013 2021

Content consumption shifted toward authenticity and short-form video, destabilizing traditional media hierarchies.

Live music slowly returned in the second half of the year, but digital platforms dictated song popularity. xxxvdo2013 2021

K-Pop Globalization: BTS and BLACKPINK continued their global dominance, with BTS securing multiple Billboard Hot 100 number ones.

2021 was defined by a tension between traditional theatrical distribution and the push toward streaming platforms. Live music slowly returned in the second half